, Singapore

McDonald's Singapore reaches Millennials, Gen Z with ‘Night-In' campaign

The campaign is done in collaboration with agency Leo Burnett.

McDonald’s Singapore unveiled a new campaign named "Night-In", aimed to reach Millennials and Gen Z-ers.

A report from Marketing Interactive explained that the campaign is headlined by a 45-second spot that features an original music track to capture the essence of a staying at home. This was done in partnership with director Roslee Yusof from Freeflow Productions.

It is also edited into two separate 15-second versions, with one targeting at Gen Z and another targeted at Millennials.

The campaign is done in collaboration with Leo Burnett, the agency picked in December last year to handle McDonald's creative and digital duties.

Read more here.

Photo credit: McDonald’s Singapore/YouTube

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