McDonald's Singapore reaches Millennials, Gen Z with ‘Night-In' campaign
The campaign is done in collaboration with agency Leo Burnett.
McDonald’s Singapore unveiled a new campaign named "Night-In", aimed to reach Millennials and Gen Z-ers.
A report from Marketing Interactive explained that the campaign is headlined by a 45-second spot that features an original music track to capture the essence of a staying at home. This was done in partnership with director Roslee Yusof from Freeflow Productions.
It is also edited into two separate 15-second versions, with one targeting at Gen Z and another targeted at Millennials.
The campaign is done in collaboration with Leo Burnett, the agency picked in December last year to handle McDonald's creative and digital duties.
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Photo credit: McDonald’s Singapore/YouTube
