MARKETING | Staff Reporter, Hong Kong

Pizza Hut Hong Kong appoints Ogilvy for its creative account

The ad agency made a competitive pitch that aims to promote the brand among millennials.

Pizza Hut Hong Kong has chosen Ogilvy & Mather as their creative agency of record tasked to deliver integrated marketing communications strategy across the business.

Key responsibilities also include creative strategy and brand equity building and campaign execution, aiming to put the chain as Hong Kong’s all-time favorite pizza brand.

“Our decision to partner with Ogilvy was based on their proven track record of delivering innovative work that resonates with the local market. As we look to elevate the Pizza Hut brand amongst millennials in Hong Kong, it was critical that we chose an agency whose work is grounded in strong, local consumer insights,” Wendy Leung, marketing director Pizza Hut Hong Kong, said.

Ogilvy already has existing partnership with Yum! Brands in China, India, Philippines, Singapore, Thailand, Taiwan, Vietnam, Australia and New Zealand.

(Photo credit: Pizza Hut HK Facebook)

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