MARKETING | Staff Reporter, Korea

South Korea's Lotteria Co. changes name to Lotte GRS

Lotte GRS stands for Lotte Global Restaurant Service.

Lotteria Co., the fast food chain operator based in South Korea, has changed its company name to Lotte GRS, according to Pulse News Korea.

The new name is part of its efforts to emphasise the brand’s identity as a total food company that would help accelerate its global advance. Lotte GRS, which stands for Lotte Global Restaurant Service, was announced at a shareholders meeting. The company hopes that the rebranding would help speed up its efforts to meet the goal of becoming one of Asia’s top three franchise companies by 2018.

“With the rebranding, we now want to take the company global to become an internationally-recognised restaurant chain business,” said Lotte GRS.

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