, South Korea
Press photo. /Starbucks

Starbucks Korea launches first NFT in Asia

The initiative aims to encourage customers to use personal cups.

Starbucks Korea has launched the STARBUCKS STAR★LIGHT, a non-fungible token project, aimed to encourage customers to incorporate the use of personal cups into their orders.

The NFTs will be given to Starbucks Rewards customers who order beverages via Siren Order (mobile order) using their personal cups, earning one Eco Stamp per purchase.

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Once enough Eco stamps have been collected, the stamps can be exchanged for NFTs. Customers can collect a maximum of three Eco stamps per day, and there are three tiers of collectable NFTs that can be redeemed. At the 'BASIC NFT' tier, customers can redeem one NFT for five Eco Stamps. Collecting fifteen Eco Stamps will unlock a limited edition 'CREATIVE NFT' with a total of 20,000 copies available. Accumulating twenty Eco Stamps will grant access to a limited edition 'ARTIST NFT', limited to 1,000 copies.*

The NFTs are designed in collaboration with Korea's largest digital art platform 'Print Bakery', featuring the works of many local artists and artist 'DADAZ', and they are designed to showcase diverse digital artwork based on the concept of ‘My Own Cup, featuring reusable cups and tumblers.

To celebrate the launch of STARBUCKS STAR★LIGHT, an exhibition featuring the NFT artworks from local Korean artists will be showcased at Starbucks Jongno R store in Seoul until the end of January. The exhibition showcases Starbucks' commitment to sustainable, eco-friendly practices alongside the featured NFT artworks.

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"We hope that customers visiting Starbucks will integrate the use of personal cups into their daily lives and enjoy the unique experience of owning their very own NFT. Starbucks Korea will continue to introduce a variety of promotions to offer our customers an array of eco-friendly benefits,” Ryan Sohn, CEO of Starbucks Korea.

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