Starbucks launches Teavana to Asia-Pacific
Starbucks is doubling down on tea.
Looking for growth in the region, the coffee shop chain released its new tea brand Teavana in the Asia-Pacific, following the products’ recent entry in China.
The Teavana beverages and full leaf tea sachets can now be ordered in more than 6,200 stores across its markets in the China and Asia Pacific region.
The new tea-infused beverages include handcrafted servings of matcha and espresso fusion, black tea with ruby grapefruit and honey, iced shaken green tea with aloe and prickly pear and iced shaken hibiscus tea with pomegranate pearls.
Tea is the second most consumed beverage in the world next to water, with an estimated US$125 billion market. Starbucks' move towards catering to the tea category aims to tap into the potential of the market and aims to increase its global tea business to US$3 billion over the next five years.
