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Subway SG taps Manga culture; adds new Japanese curry sub menu

The new menu pays homage to Japanese Manga culture.

Subway Singapore will roll out a Japanese Curry sub sandwich and return the coconut lemon cookie as they honour the Manga culture.

This new launch will also integrate manga designs in selected restaurants as well as introduce promotions for manga and anime cosplayers.

The new Japanese sub has a sweet, savoury, and slightly spicy sauce. It also has crispy breaded chicken cutlet or chunky strips of steak.

“As Singaporeans gear up for the final sprint before year-end festivities, we’re very proud to unveil the all-new, tasty and reinvigorating Japanese Curry sub. Created for the Singaporean palate, the Japanese Curry underwent numerous taste tests to perfect the blend of ingredients, bringing more craveable, flavourful options to our guests,” according to Samad Shariff, Country Director, Subway, South East Asia.

The Japanese Curry Chicken or Beef and Coconut Lemon cookie are available at all Subway Singapore restaurants from 21 September and are also available on delivery platforms GrabFood, FoodPanda and Deliveroo at a later date.  

Here are the prices:

Japanese Curry Chicken sub starts from $7.60 for a 6-inch and $12.60 for a footlong 

Japanese Curry Beef sub starts from $8.90 for a 6-inch and $13.90 for a footlong 

Coconut Lemon Cookie starts from $1.40 

Here are the Manga promotions:

From September 21st, Subway's manga restaurant takeover will be available at selected restaurants, including Subway Suntec City and more. 

From October 5th to 18th, fans can enjoy 25% off Subway Japanese Curry subs (U.P $7.60 and $8.90 for a 6-inch Japanese Curry Chicken and Beef sub respectively) when they:

Cosplay as their favourite anime character, visit a Subway restaurant, and take a photo of themselves doing the ‘Kiai’ pose as proof.

Post the image or video and tag @subway.singapore and #PowerUpFromWithin on the platform of their choice (Facebook/Instagram/TikTok) and show it to the counter as proof.

From September 26th to October 9th, fans can look out for interactive ads situated around the island - at Dhoby Ghaut, Boon Keng and Bedok MRT stations - and participate in exciting games where they can:

Match the outline of the ‘Kiai’ pose displayed on the interactive bus panel.

After participation, they will receive their ‘Kiai’ moments as photos and will stand a chance to win prizes when they share these moments and tag @subway.singapore on their social media pages, along with the hashtag #PowerUpFromWithin.

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