
Subway Fresh Forward restaurant arrives in Singapore
The new design will include a modern layout, new technology features, and menu innovations.
The Subway Fresh Forward design welcomes a distinctive "S" Choice mark, alongside fun interpretations of the brand's quality ingredients playfully captured in wall art pieces in store. Specifically, the Subway Fresh Forward restaurants will sport a brand new Choice Mark dining area, state-of-the-art equipment with modern food displays for cookies, bread, and vegetables. Besides a personalised Subway Radio and the restaurant's advanced freestyle drink dispensing machine, customers will also be able to enjoy added convenience with cashless payment options including Apple and Samsung Pay. Complimentary Wi-Fi and multiple charging sockets are also available in stores.
Subway regional director Pavel Dorosevich said, "Elevating the overall customer experience has been and continues to be a key focus of ours. With greater understanding of guests' feedback and their needs, we have revamped the restaurant to give them what they love about Subway."
The Subway Fresh Forward design also incorporates eco-friendly initiatives. Beyond energy-efficient LED lighting and water-saving appliances, the refreshed wall coverings and moulding are made with 34% recycled content and water-based inks and 90% recycled materials respectively.