, Hong Kong

This Hong Kong fast casual burger joint looks to bring sustainability to the forefront

Boy n Burger debuts with a location in Wan Chai.

A new fast casual joint in Hong Kong is looking to bring sustainability to the forefront of Hong Kong’s burger scene.

Opening its first restaurant in Wan Chai last August 23, Boy n Burger boasts being able to source its fresh vegetables sourced locally, with all meat, fish and dairy items entirely traceable and provided by local artisan suppliers.

With burgers starting at HK$28 (approx. US$3.6), its menu features 20 day salt moss-aged grass and wild cereal grain-fed beef, which is antibiotic-free.

Sets are available for HK$53 and include a choice of sides and drinks, with guests also allowed to opt for chicken, fish, vegetarian options and hotdogs with unlimited self-serve drinks refills for those who choose to dine in. All Boy n Burger items are also available for takeaway or delivery.

The concept features a culinary team bringing some experience from various institutions, including Michelin-acclaimed restaurants.

Mel Zhou, the founder behind the concept, said: “Our focus is the traceability of all ingredients in order to provide the highest quality possible. All our beef is supplied by farms in the United Kingdom that operate top quality Food Safety and Quality Management Systems at grade A standard. The team also works alongside Kowloon Dairy who uses the Track & Trace system and all fish is Marine Stewardship Councils Blue Fish Label certified.”

“My goal is to build approachable, fun dining experiences defined by quality excellence, and of course, happiness, laughter and the feeling of home and family,” he added.

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