Wayback Burgers Asia opens first multibrand plant-based restaurant ‘Next Restaurant’ in Tokyo

The new restaurant is located in Omotesando, Tokyo. 

Wayback Burgers Asia, the Japanese franchisee of an American hamburger restaurant Wayback Burgers, opened the first multi-brand plant-based restaurant ‘Next Restaurant’ in Tokyo and announced its domestic and international expansion plans.

The concept of the restaurant is mainly a pick-up and delivery restaurant with minimum dining tables and will share the same on-site kitchen to create different restaurant's selected menus. 

‘Next Restaurant’ offers various vegan bento boxes such as Next Foie Gras Kalbi Bento, Next Short Rib Bento, Next Curry Bento, Next Pork Ginger Bento, and Next Beef Bowl Bento. 

Next Short Rib Rice Hamburger, Next Pork Ginger Rice Hamburger, and Next Minched Meat Cutlet are also on the menu.

Next Pasta & Doria (Next Bolognase, Next Tomato Sauce, and Next Carbonara) are not only vegan but also gluten free. 

Moreover, they also offer "Next Pizza" and "Next Vegan Cheesesteak" menus, which are all vegan, as well.

Aside from this, the company also created "Niseko & Smoothie," which uses fresh fruits and vegetables from Niseko farms in Hokkaido, Japan.

"Next Restaurant's multibrand restaurant model shares the same kitchen for a better food preparation efficiency, and pick-up & delivery concept allows us to operate within a small location,” said Koichi Ishizuka, CEO of Wayback Burgers Asia. “It is a franchisable and expandable to accommodate various existing restaurant's menus if they wish to join us.”

“We are setting a new post-covid restaurant business mode from Tokyo and expanding internationally," Koichi added. 
 
In addition to the first "Next Restaurant" in Omotesando, Tokyo, the 2nd franchise restaurant will be opening in Kumamoto, Japan, in the fall of 2024.