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The chicken chain looks to focus on their digital performance marketing. KFC India has appointed the digital performance agency iProspect to handle the chicken chain’s SEO, paid media and digital mandate. As reported by AdAge India, KFC commented that the partnership will create positive results for the brand. iProspect is one of the agencies under The Dentsu Aegis Network, a multinational media and digital marketing communications company based in London.

The campaign includes giving farmers irrigation and processing facilities. Starbucks has announced that their Starbucks China Farmer Support Centre (FSC) plans to train 50,000 farmers and give education and health support to 6,000 children by 2023. The first phase of the campaign includes a pilot program with the charitable organisation China Foundation for Poverty Alleviation (CFPA), where the coffee chain will provide farmers customized agricultural inputs such as fertilizers, soil improvements and access to irrigation and processing facilities. The said partnership with CFPA will also give 400 elementary school students 400 hours of supplemental education each which includes enrichment activities that improves the students’ mental and emotional development. “Starbucks has helped establish Yunnan as one of the most important coffee producing regions globally by improving market access for farmers and bringing the best of China’s arabica coffee to the world,” Belinda Wong, CEO of Starbucks China, said. “I am thrilled to partner CFPA as their unparalleled expertise and capabilities make them the ideal partner to kick-off our commitment to address pressing needs faced by China’s coffee farmers even more effectively. This is only the beginning of our ambition to scale our efforts, one village at a time, to build thriving coffee farming communities for generations to come.”

This is the second time Tse will collaborate with the fast food chain. McDonald’s will be partnering with the celebrity chef Nicholas Tse in creating a new range of hamburgers and desserts. According to a report by Hype, he also collaborated with the fast food giant last year in China and released a new burger that is named after him. The offering consists of Sichuan spicy sauce, Vietnamese chili paste and 2 squid ink burger buns. He also made another version of the McFlurry that contains his own brand of cookies.  

The delivery programme also includes full coverage of Beijing and Shanghai. Starbucks will be launching their delivery services in 11 cities in China through the online food delivery platform Ele.me, a subsidiary of Alibaba. The move is part of their plan to enable delivery services for 2,000 Starbucks stores across 30 cities, as a result of the coffee giant’s partnership with the e-commerce company. Meanwhile, Starbucks Korea has announced that they will be launching 300 more cashless stores. The move is driven by the positive results of their existing 103 cashless stores. They also reported that their cash settlement ratio have decreased from 3.4% to 0.2% in the past three months.

The coffee chain has plans to open 100 stores in the country for the next five years.

The news came following the opening of their first store in the country.

Another store is set to open in the country by 2019.

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The three companies will tackle how investments continue to reshape Asia's restaurant industry.

The funds collected will be used to fuel the expansion of their KFC and Pizza Hut stores in Malaysia.

The company also plans to introduce more offerings and combo meals.

The move is said to celebrate the Gandhi Jayanti festival.

The move is said to have started since October 15.

The toys will be available starting from October 19.

This is the chicken chain’s 37th store in the country.