, China

Starbucks China sees 14% dip in Q1 sales

The coffee giant’s global CEO acknowledged the impact of soaring inflation, higher worker costs and the impact of the Omicron variant on the business.

Starbucks reported higher quarterly profits but saw lower sales in China, its second biggest market, feeling the impact of the country's "zero-COVID policy.”

The coffee giant’s latest quarterly earnings report said comparable store sales in China declined 14%, driven by a 9% dip in average ticket and a 6% decline in transactions.

This is despite Starbucks China currently standing at 5,557 stores, pushing the chain’s global store count to a record 34,317. Combined with the United States’ 15,500, both markets comprised 61% of the company’s global portfolio at the end of the first quarter of their 2022 fiscal year.

International comparable store sales dipped 3%, driven by a 5% decline in average ticket, and partially offset by a 2% increase in comparable transactions.

Starbucks’ global revenue rose 19% to US$8.1 billion in its fiscal first quarter but acknowledged the impact of soaring inflation, higher worker costs and the impact of the Omicron variant on the business.

"We experienced higher-than-expected inflationary pressures, increased costs due to Omicron and a tight labor market," president and CEO Kevin Johnson said in the chain’s media release. "We remain focused on actions that drive both top and bottom line growth, including industry-leading investments to attract, train and retain the best talent for our stores as customer occasions increase."

Just last month, the company announced customers in China can now access the company's mobile order and delivery service, Starbucks Delivers, on Meituan platforms market-wide.

Follow the link for more news on

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


2021: Year In Review
We look back at the highs and lows of the Asian multi-site restaurant industries these past twelve months.
Subway APAC president: regional growth can match U.S. foothold
In his first-ever interview with QSR Media, Eric Foo details the chain’s expansion targets and stressed their ongoing investment in digital engagement.
How EFG is rethinking its brand portfolio to turbocharge post-COVID growth
Managing director Martin Darby elaborates on the company’s omnichannel strategy and reveals key advantages of handling brands from various franchisors.