, Singapore

Subway brings back Costa Coffee to Singapore after three-year hiatus

The move is part of the chain’s latest campaign to get a larger share of breakfast.

Costa Coffee is now back in Singapore after a three-year hiatus, this time, as part of the menu at Subway’s 127 restaurants.

The sandwich giant announced a partnership with The Coca-Cola Company to bring the coffee chain back to the Lion City starting April 20.

The return of Costa Coffee also aligns with Subway’s #Talkofthemorning campaign, which aims to encourage Singaporeans to “lean into their love of coffee and breakfast as a driver of meaningful connections with one another.”

“Singapore’s growing fixation on coffee has led to a flourishing coffee culture, which is a big part of breakfast - arguably one of the most important meals of the day. Through Subway’s #Talkofthemorning campaign and the return of Costa Coffee, we hope to encourage Singaporeans to use breakfast as a time for reflection and planning, before the start of their busy days,” said Samad Mohd Shariff, Country Director, Subway, South East Asia.

As part of the campaign, Subway customers can get limited edition customised coffee sleeves with every purchase of Costa Coffee — available across all Subway restaurants starting May and until stocks last.

“Subway was the natural option for Costa Coffee to mark its return to Singapore. With a successful long-term partnership and a good grasp of the breakfast market, Subway knows what works. Through this strategic partnership we hope to delight coffee lovers in Singapore once again with our signature Mocha Italia flavour,” added Louis Balat, Chief Executive Officer of the Coca-Cola Bottling Investment Group for Singapore, Malaysia and Brunei.

Through the Necta Kalea Machine, Subway said it can dispense close to 150 hot coffees per day.

Follow the link for more news on

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


2021: Year In Review
We look back at the highs and lows of the Asian multi-site restaurant industries these past twelve months.
Subway APAC president: regional growth can match U.S. foothold
In his first-ever interview with QSR Media, Eric Foo details the chain’s expansion targets and stressed their ongoing investment in digital engagement.
How EFG is rethinking its brand portfolio to turbocharge post-COVID growth
Managing director Martin Darby elaborates on the company’s omnichannel strategy and reveals key advantages of handling brands from various franchisors.