In a special panel, we take a deep dive into the modern Chinese consumer and why more brands are expanding in the country.
From the brewing coffee war between Starbucks and Luckin Coffee to the influx of brands looking to expand, China is becoming an interesting market to watch in terms of QSR activity in the region.
In this panel session at the QSR Media Asia Conference and Awards 2019, we aim to gain further understanding why brands are looking to get a bigger market share in that particular market.
As previously announced, Subway's regional director for Asia Pacific Pavel Dorosevich will join the discussion. Joining him in the panel is FOCUS Brands’ Senior Vice President & Managing Director for Asia Pacific Ken Chen and Euromonitor International Research Manager Ivan Uzunov.
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