PROMOTIONS | Staff Reporter, Singapore

How can chains optimise their pricing approach during COVID-19?

Listen to Simon-Kucher & Partners’ presentation at our virtual event.

Simon-Kucher & Partners returns to the QSR Media Asia Conference & Awards, represented by senior director Thibault Ricbourg.

In his presentation, Ricbourg will present critical approaches to pricing for QSR and fast casual chains who want to maximise revenue without risk of losing customers or compromising on value perception.

With 13 years of project experience in over 20 countries across Asia and Europe, Ricbourg is an expert on optimization of commercial, pricing and revenue management strategies. He also works on new revenue models, portfolio & offering design, customer segmentation, market entry strategies, channels management and rationalization of sales practices.

He works in QSR as well as across numerous industries: consumer goods, retail, software, media, hospitality, transport and insurance.

Ricbourg graduated from ESTACA Engineering school and received a Master’s degree in Strategy and Management of International Business at ESSEC Business School.

Discover prime ways to augment your pricing in this new normal. Register here to join the QSR Media Asia Conference & Awards: A Virtual Event.

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