Generation X customers more supportive for sustainable packaging in restaurants: Deliveroo

Gen X consumers were considered the most supportive of sustainable packaging.

More than six in 10 customers in Hong Kong revealed that they prefer to purchase from restaurants that have sustainable packaging, a Deliveroo survey showed.

Over 61% of customers said access to eco-friendly packaging is one of their top priorities when accessing online meal delivery services.

Generation X consumers were the most supportive, with almost 70% saying sustainable packaging is “a key consideration of takeaway orders,” compared to Gen Z (aged 18-25), with 57% of them saying it is key consideration.

Against this backdrop, 56% of restaurants were using sustainable packaging, with higher operating costs (83%) being their main obstacles whilst subsidies are the biggest motive for restaurants to change to environmentally-friendly packaging.

Andrew Hui, General Manager, Deliveroo Hong Kong, said, "We’re pleased to see that consumers are becoming increasingly aware of the impact that their sustainability choices have. It’s important for us, our restaurant partners and the entire F&B sector to drive change together.”