, APAC

Consumers in Indonesia, India most likely to prefer local food: survey

Those who prefer local food in these markets are worried about the climate crisis.

India and Indonesia customers are more concerned about climate crisis and prefer to buy local food than those who prefer international food, a YouGov survey showed.

It said the preference for buying local food is more than 10% higher amongst consumers who worry about the climate crisis than those who aren't except for Hong Kong with 8%, China with 2%, and Singapore with 5% down.

Seven in 10 people in India and more than six in 10 people in Indonesia prefer food produced locally whilst 34% of people in Singapore and 30% of consumers in Hong Kong prefer local food. The percentage is lower for the two other markets as they import their food from nearby markets.

YouGov stemmed their survey from the UN's encouragement to eat more plant-based food that is locally-grown, which has less carbon-emitting transportation than imported produce.

It asked consumers if they prefer purchasing food produced in their own country or abroad.
 

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