Burger King Russia taps biz analytics company to boost restaurant efficiency

It has partnered with Olik to get access to real-time consolidated data.

Burger King has partnered with business analytics company Qlik to boost restaurant efficiency and customer service across its 760 restaurants in Russia.

The move will support the fast food brand’s data and analytics business needs by consolidating data from different systems and improving the decision-making process at all levels within the
business across all its restaurants.

“As a business, we identified three areas we needed to address. First was a way to quickly respond and correct issues that affect our restaurant efficiency and customer service. Second is to allow management to provide detailed daily reports to relevant staff. And third is to have a single source of truth from all our data sources. Partnering with Qlik has enabled us to address all these needs,” said Pavel Vasilyev, Deputy Head of Information Technology Department at Burger King Russia.

Burger King will be deploying Qlik’s Sense software across all local point-of-sale databases, allowing managers and employees to see their restaurant performance indicators in real time and adjust their outputs if there are complaints or negative feedback from customers.