The partnership aims to bolster cashless payment in the country.
KFC Malaysia is now accepting Boost e-wallet payment in its stores nationwide.
The new concept will make it more convenient to the customers, particularly during this Ramadan and the upcoming festivity.
“Digital wallets are growing in popularity as they largely offer attractive perks to users, which also aligns with our mission to constantly provide value-added service to our customers. Partnering with Malaysia’s largest e-wallet, Boost, further enhances our competitive advantage in the increasing cashless trend,” QSR Brands (M) Holdings Bhd managing director Mohamed Azahari Mohamed Kamil explained.
Boost is currently the largest e-wallet in Malaysia with four million users and over 80,000 online and offline merchant touchpoints nationwide.
“The partnership with KFC enables us to provide widespread accessibility, availability and added convenience for Malaysians to go cashless with Boost and be rewarded with cashbacks at the same time,” Boost’s parent company Axiata Digital Services chief executive officer Mohd Khairil Abdullah said.
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