Café de Coral launches food waste reduction campaign
The initiative is done in celebration of the Hong Kong-based restaurant group’s 50th anniversary.
Restaurant group Café de Coral has launched the “Power of Individual 2018” campaign that aims to minimise leftovers by encouraging their customers to buy the amount of rice they can consume.
The campaign, which will end on November 13, will see the group donate HK$3 when a customer orders “less rice” or “half rice”.
The funds collected will be given to St. James’ Settlement and FOOD-CO, a collaborative platform which aims at boosting the efficiency of food donation.
“We encourage our customers to order the portion of rice which fits their demand so as to reduce the amount of leftovers and conserve the environment. The campaign is meaningful at multiple levels as it requires active support from customers to bring betterment to society,” Peter Lo Tak Shing, CEO of Café de Coral group, said.
(Photo credit: Café de Coral website)
