Exclusives

McDonald's lovin' real time adjustment of online ad spend with Google

In a world first, McDonald’s Singapore adjusts online ad spend in geographic zones by the minute based on kitchen demand.

McDonald's lovin' real time adjustment of online ad spend with Google

In a world first, McDonald’s Singapore adjusts online ad spend in geographic zones by the minute based on kitchen demand.

Two in three online meal orders based on promo pricing

And snacking at the office rather than lunch or dinner is the fastest growing segment for online food ordering in China.

Global News Wrap Up: Jollibee raises stake in Smashburger; Taco Bell's CEO steps down; Chicken and chip shortage hits KFC UK

Here is a summary of the most interesting QSR news stories of the week from around the world.

Inaugural QSR Media Asia Detpak Conference & Awards 2018 in Singapore

Also in attendance were around 200 executives from top local and international QSR brands.

Connected consumers are rapidly changing the way foodservice operates: Jocelyn Cheung of Euromonitor

She says mobile internet access has evolved all aspects of life of a consumer – from eating habits and entertainment, to social sharing and shopping.

Developing a core menu continues to be hugely relevant: Richard Wallis of KFC Asia

Barriers to entry are much lower, so the importance of distinctiveness is amplified to ensure that brands can continue to cut through.