Exclusives

Global News Wrap Up: Jollibee raises stake in Smashburger; Taco Bell's CEO steps down; Chicken and chip shortage hits KFC UK

Here is a summary of the most interesting QSR news stories of the week from around the world.

Global News Wrap Up: Jollibee raises stake in Smashburger; Taco Bell's CEO steps down; Chicken and chip shortage hits KFC UK

Here is a summary of the most interesting QSR news stories of the week from around the world.

Inaugural QSR Media Asia Detpak Conference & Awards 2018 in Singapore

Also in attendance were around 200 executives from top local and international QSR brands.

Connected consumers are rapidly changing the way foodservice operates: Jocelyn Cheung of Euromonitor

She says mobile internet access has evolved all aspects of life of a consumer – from eating habits and entertainment, to social sharing and shopping.

Developing a core menu continues to be hugely relevant: Richard Wallis of KFC Asia

Barriers to entry are much lower, so the importance of distinctiveness is amplified to ensure that brands can continue to cut through.

QSRs need to make the shift from Fast Food to Fast Good: Srikant Nayak of KFC Asia

He says consumers want to know where their food is coming from, what goes into it, how it is made – a good sense of what Fast Good is all about.

QSRs need to connect the digital experience curve between generations: Kelvin Tan of A&W Restaurants International

Tan says great digital experiences mean very differently to baby-boomers, mid-age marketing directors, and the pool of younger marketing millennials.