FAST CASUAL | Staff Reporter, Singapore

Here's why Shake Shack fever continues to grip South Korea

It served about 1,500 people on opening day.

Since opening its doors in Seoul on July 22, American burger chain Shake Shack has maitained a steady queue of customers, according to a report by NPR.

Citing local media reports, NPR noted that Shake Shack's first day of business in South Korea was greeted by a line of diners 1,500 people long. Some were waiting two to three hours before the store's 10 am opening time, while others spent the night in line.

Over a month later, the Shake Shack fever has yet to break.

"The Seoul Shake Shack reportedly serves an average of 3,000 customers daily, which works out to about four burgers per minute. When sizzling summer temperatures hit Seoul, the restaurant dispatched a nurse to prevent heat-related illness among those waiting in line, and also provided free bottled water and sun-blocking umbrellas, according to local reports," NPR shared.

Read the full report here.

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