Carl's Jr. owner inks master franchise deal to grow Russian footprint
The chain aims to develop more than 300 additional restaurants in the market.
CKE Restaurants Holdings announced it signed a master franchise agreement with Nevada Russia Franchising Company LLC (NRFC) to further expand Carl's Jr.'s presence in Russia.
The two groups aim to develop over 300 additional restaurants throughout the country during the initial term of the agreement.
"As CKE continues to expand the Carl's Jr. brand around the world, we are always encouraged to find new partners like NRFC," Mike Woida, president of CKE International, said in a statement. "The Russian Federation is an exciting growth market for QSR and although we currently have a relatively small presence with Carl's Jr., we have a tremendously loyal fan base within the communities in which we operate.”
"We are very excited to partner in Russia with a great brand like Carl's Jr.," added Steve Brown, CEO of NRFC. "The Russian market is a challenging one, but there is plenty of room at the top for the exceptional quality that Carl's Jr. brings to this segment of the QSR space. With our great Russian team of experienced franchise industry specialists, we look forward to meeting the challenges head-on."