QSR operator Central Restaurants Group sets up Bt10b fund for expansion

It is aiming to grow its share in Thailand’s Bt140 billion food chain segment over five years.

According to The Nation, the president of CRG said the group will allocate approximately Bt2 billion a year over the next five years, of which Bt500 million each will be spent on new stores and marketing campaigns, with the remaining Bt1 billion earmarked for technologies as well as mergers and acquisitions.

The company also announced the roll out of its ‘Change for Growth’ strategy, intended to increase the number of brands in its portfolio and co-investments with small operators under its ‘Let’s Succeed Together’ scheme.

The company currently operates about 900 restaurant outlets under 11 brands, comprising of Mister Donut (338), KFC (243), Auntie Anne’s (151), Pepper Lunch (32), Chabuton Ramen (18), Cold Stone Creamery (20), The Terrace (15), Yoshinoya (15), Ootoya (43), Tenya (7), and Katsuya (20).

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