FRANCHISING | Staff Reporter, Philippines

Shake Shack to open first Philippine branch with exclusive local menu

It is the fast food chain’s second outlet in Southeast Asia.

U.S. cult burger chain Shake Shack is set to open its first branch in the Philippines on May 10, located at the Central Square in Bonifacio Global City.

“We’re thrilled to bring the NYC Shake Shack experience to the Filipino community, and are proud of the company’s mission to Stand for Something Good; our burgers and hotdogs use 100 percent all-natural beef, free of hormones and antibiotics, non-GMO potato buns, and custard is made from real sugar, no corn syrup, and milk from dairy farmers who pledge not to use artificial growth hormones,” Stores Specialists, Inc. Group president Anton Huang told local reporters. SSI Group is the company that brought Shake Shack to the Philippines.

Apart from the fast food chain’s signature menu including ShackBurger, Shack-cago Dog TM, classic crinkle-cut fries and vanilla and chocolate frozen custard, the soon-to-open outlet nd will offer an exclusive menu inspired by local cuisine.

“From halo halo, lechon, adobo and garlic rice to calamansi and ube in every imaginable form, Manila is serious about its love for great food and ingredients! We’re thrilled to introduce our Manila-exclusive menu that features just a few of the flavors and ingredients we fell in love with, and are humbled to become part of this vibrant community,” Shake Shack culinary director Mark Rosati said.

The local menu also includes Ube Shake, Calamansi Pie and the Shack Attack, a chocolate custard mixed with Bucky’s original brownie, Auro chocolate chunks, Shack fudge sauce, and chocolate sprinkles.

Founded by Daniel Meyer in 2004, Shake Shack has expanded to more than 200 locations in the United States and 70 international locations across London, Hong Kong, Shanghai, Istanbul, Dubai, Tokyo, Moscow, Seoul and Singapore.

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