This announcement coincided with their brand makeover.
Subway Hong Kong is reportedly embarking on an expansion strategy, scouting for new locations and franchisees as it debuts its new restaurant and menu look.
As reported by Inside Retail Asia, the brand revealed its ambition to have 100 new outlets within the next 10 years. Currently, the brand has 25 outlets across Hong Kong and in Macau.
This month, a 900 square feet Subway outlet which would seat 40 persons will open at City University in Kowloon Tong this month – aimed to be a showcase of the brand’s future.
“Basically it’s Subway stepping into the 21st Century,” Subway Hong Kong & Macau Development Office GM Jamie LeBrun said.
(Photo: Subway's Fresh Forward design courtesy of Subway U.S.)
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