Subway opens first full-size Fresh Forward restaurant in Tokyo
The store opening coincided with the sandwich chain’s 27th anniversary in Japan.
Looking to mark a “new and fresh” start in Japan, Subway has opened its first Fresh Forward restaurant in Tokyo last March 25.
Located in Shibuya, the remodelled Subway Sakuragaoka branch is situated within the Japan University of Economics building and has already been serving university students, corporates and start-up companies in the area.
“This is our flagship restaurant and today on the 27th anniversary of Subway Japan, we mark a new and fresh start for Subway business and brand in Japan,” Subway Japan country director Jun Tsunoda said.
The sandwich chain’s remodelling plan began early this year and took about six weeks to transform the restaurant and feature the brand’s Fresh Forward décor and design, digital menu boards, new vegetable and ingredients counter and a dedicated delivery pick-up counter.
Various seating choices inside Subway Sakuragaoka. Photo: Supplied
The in-store experience now features various seating choices such as bench seats, high-table and stools, café-style table and chairs, and outdoor seating on the terrace on warm days. The restaurant also has free wi-fi, charging sockets and a curated music program.
“Subway Sakuragaoka is the first full-sized Fresh Forward restaurant in Japan where our guests can enjoy their meals in this well-designed spacious and comfortable dining environment. Our sandwich artists can prepare food and serve guests in this aesthetically appealing space safely. Every touchpoint is designed to give our guests an exceptional experience from start to finish,” Subway North Asia Director Pavel Dorosevich explained.
In addition to Subway Sakuragaoka, a Fresh Forward restaurant also opened at Okinawa Airport over the week.
