Foodpanda Singapore pays tribute to riders with OOH ad campaign
Messages of thanks will be on display across a total of 764 screens around the Lion City.
Foodpanda Singapore rolled out a series of out-of-home (OOH) advertisements, aimed to pay tribute to the delivery riders servicing the Lion City.
The platform describes the #SGUnited Riders Unite image as "an expression of appreciation for all frontline delivery heroes who are keeping the rest of Singapore safe, healthy and fed” during the circuit breaker period.
“With the increasing reliance and demand for food and other delivery services, riders have been working tirelessly so that we may enjoy food and groceries from the comfort and safety of our homes,” said Laura Kantor, Head of Marketing & Sustainability at Foodpanda.
In collaboration with Target Media, Media Taurus and Suntec City Convention Centre, messages of thanks will be on display across a total of 764 screens around Singapore.
