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Pizza Hut Hong Kong, IKEA team up to create life-size version of pizza box widget
The campaign was done with Ogilvy.
Pizza Hut in Hong Kong has teamed up with Swedish furniture giant IKEA to create tables inspired by the tiny plastic widget typically seen inside the pizza chain’s boxes.
Dubbed the “Sava”, the new table is part of a campaign by the two companies in partnership with Ogilvy.
“This campaign shows the playful side of Pizza Hut, and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands,” Pizza Hut Hong Kong marketing director Wendy Leung told Designboom.
Read the full report here.
Photo credit: Pizza Hut Hong Kong/Designboom
