KFC Thailand taps CPF to create plant-based chicken menus
The menus will be initially served at two KFC “green stores” in the country.
KFC has tapped Thailand’s Charoen Pokphand Foods (CPF) to create new plant-based fried chicken menus in the country.
The menus, which will utilise CPF’s Meat Zero’s faux-chicken, will be initially served at two KFC ‘green’ stores.
Waewkanee Assoratgoon, general manager of KFC for Yum Restaurants International (Thailand) Co., Ltd., said that the demand for plant-based diets has been on the rise in several countries including Thailand, posing challenges to food companies in presenting alternative plant-based menus to consumers.
“Opting for Meat Zero as the material for our plant-based Chicken Pop and spicy rice bowl with plant-based Chicken Pop menus, we can create very delicious products. Consumers will barely notice that the chicken they are eating is made from plants," she said.