, Australia
Photo credit: Jian Hui Lee/LinkedIn

ST Group opens first multi-brand outlet

The “combined” concept features the operator’s PappaRich, NeNe Chicken, Hokkaido Baked Cheese Tart and Kurimu brands.

ST Group has opened its first multi-brand outlet, located in Sydney’s Brookfield Place.

The “combined” concept features the operator’s PappaRich, NeNe Chicken, Hokkaido Baked Cheese Tart and Kurimu brands.

“This is the first store by STGroup to streamline our kitchen and bakery concept into 1 location,” group general manager Jian Hui Lee said in a LinkedIn post.

The Singapore-listed group has 130 outlets across Australia, New Zealand, Malaysia and England, the United Kingdom and other key markets.

Follow the link for more news on

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

2021: Year In Review
We look back at the highs and lows of the Asian multi-site restaurant industries these past twelve months.
Subway APAC president: regional growth can match U.S. foothold
In his first-ever interview with QSR Media, Eric Foo details the chain’s expansion targets and stressed their ongoing investment in digital engagement.
How EFG is rethinking its brand portfolio to turbocharge post-COVID growth
Managing director Martin Darby elaborates on the company’s omnichannel strategy and reveals key advantages of handling brands from various franchisors.
Customer-by-customer personalisation may be the future of delivery, foodpanda exec says
COO for APAC Pedram Assadi talks to QSR Media about his thoughts on delivery’s evolution and the next growth opportunities it sees with restaurant partners.