Starbucks introduces Japan's first loyalty program with Starbucks Rewards

It offers members exclusive and personalized benefits.

Also, members can earn stars with each visit toward an e-Ticket that can be redeemed for complimentary food and drinks.

"With more than 5 million moments of connections in our stores each week, we wanted to create a program that makes these moments even more delightful through unique and personalized experiences in and outside of our stores," said Takafumi Minaguchi, CEO of Starbucks Japan. "Starbucks Rewards is about giving our customers more of what they love about their Starbucks experiences and the program in Japan has been designed specifically for our customers here.”

To celebrate the launch of Starbucks Rewards, the company is announcing a “Catch the Magic Stars” campaign and will award more than 55,000 prizes to members within the first month.

Alongside the launch of the new Starbucks Rewards program, a newly-redesigned Starbucks Mobile App for iPhone and Android has been unveiled. Additionally, the new digital Starbucks Card feature, available only in Japan, allows users to instantly receive a digital card.

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