Mental, physical health concerns resulting in bigger delivery appetite in Hong Kong: survey
60% of Hong Kongers now see food delivery “as a necessity”, Deliveroo said.
A majority of Hong Kongers believe that food plays an important role in their mental health as they adapt to healthier diets.
Deliveroo’s “Share of Stomach” survey found that mental and physical health, both at 70%, are at the top of the list of concerns for Hong Kongers, leading to increasing appetite for food delivery among consumers.
71% of respondents agree that the food they eat plays an important role in their mental health, followed by 65% who say they wish to “take control” of their nutrition levels.
Deliveroo, a major player in Hong Kong’s delivery scene, says it has seen a surge in ordering frequency in the city, as more than half of Hong Kongers (55%) said that they have ordered more or a lot more food delivery and takeaway over the past year.
60% of Hong Kongers now see food delivery “as a necessity, claiming that their primary reason for food delivery is staying indoors.”
53% of consumers also stated that specific cravings for certain foods prompt them to also opt for delivery rather than cooking at home or dining out.
38% marked flavour and taste as the most important factor when choosing their delivery orders. Other key considerations when opting for takeaway included specific dietary requirements (30%) and knowing that the food had been “prepared with expertise” (26%).
Social media buzz was amongst the lowest motivators, with20% of respondents citing that it
was important to them.
Those who cared the most about the expertise from chefs were professionals and working adults, with more than a third (34%) marking it as the number one driving force for ordering delivery.
34% said physical health was the most important decision factor in selecting a vegan diet, with 37% of those surveyed describing themselves as veggie, vegan, flexitarian or pescatarian.
Families in Hong Kong (60%) were the largest group adopting vegan diet in the previous
one to two years, with many of the younger child-free respondents indicating that they had
“always” been vegan. 49% of individual respondents reported having dietary restrictions.
Deliveroo conducted the survey in December 2021 with over 3,000 respondents, 800 of which were in Hong Kong. Other respondents were located in the United Kingdom and France.
Amongst the three markets, Hong Kong was home to the “keenest” amateur cooks, with over half (51%) of the city’s respondents agreeing or strongly agreeing that they considered cooking to be a hobby of theirs.