, Singapore
7661 views

Singaporeans more reliant on food delivery services, survey reveals

About 7 out of 10 people say ordering from their favourite restaurant during COVID-19 has contributed to their mental health.

The coronavirus pandemic has made Singaporeans more reliant on food delivery services last year, according to a Censuswide survey commissioned by Deliveroo.

The study, which had 1,000 respondents in the Lion City, found that over two-thirds (69%) of respondents agree that ordering in from their favourite restaurant during COVID-19 has contributed to their overall happiness, especially amongst younger people aged 16-44 (73%), compared to people aged 45 and above (62%).

80% of those surveyed said they are ordering from food delivery services more than ever before, with half (50%) admitting that they order in food more than once a week.

81% of respondents aged 45-54 stated that they are more reliant on food delivery services to order their meals. 82% of those surveyed said they would use food delivery services more regularly in the next few years.

Singaporeans spent an average of S$105.25 a month on food delivery services last year, a 56% increase compared to 2019 (S$67.54). Those aged 55 and above make up the age group with the highest spending habits. Last year, the group spent an average of S$125.21 a month, a 62% rise from 2019 (S$77.27). On average, Singaporeans in the Central region (S$126.75) spent the most a month on food delivery services in 2020, followed by the East region (S$103.23), North-East region (S$100.57), North region (S$99.47) and West region (S$96.96).

The survey also revealed that almost 3 in 5 (58%) Singaporeans prefer to order from local restaurants, with those aged 55 and above taking the lead (70%), followed by respondents aged 35-54 (65%), despite the dine-in ban during Singapore’s circuit breaker.

Seeking convenience remains a factor for respondents, with 59% admitting that they prefer the convenience of ordering in over cooking at home. This resonated more with respondents aged 25-44 (67%), compared to older (45-54) Singaporeans (52%).

49% are also more likely to use food delivery apps to order in meals when they have a social gathering of three people and above.

"The survey results not only reinforce the important role food delivery plays in Singaporeans' lives; it reaffirms how food can deliver a sense of happiness and comfort in a time of uncertainty,” Deliveroo Singapore general manager Sarah Tan said.

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!