The brand’s consumer base consists of “tech-savvy, on-the-go” millennials.
Looking to cater to their growing customer base, Pizza Hut India has integrated a rider tracking feature to all of their digital ordering platforms.
“Apart from great taste, elevating the overall experience across every consumer touchpoint is our biggest focus, and we are implementing this strategy through initiatives like rider tracking feature and value offers,” Prashant Gaur, chief brand and customer officer of Pizza Hut India Subcontinent, said. “We are confident that these initiatives will further enable us to stay relevant and blend even more seamlessly into the daily lives of our consumers.”
The move is said to be driven by findings on their consumer base, where they have learned that customers prefer brands that adapt to their lifestyle and preferences. In addition, pizza is said to have moved from being consumed during special occasions to becoming a part of everyday-food consumption.
Photo credit: Pizza Hut India Facebook
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