TabSquare harnesses AI to boost restaurant profits managing director says a Netflix-style personalisation is now in.

AI is changing the game for fast-food restaurants as many brands use them to enhance their services like creating a Netflix-style personalised experienced or enabling cross-selling.

Chirag Tejuja, Managing Director said that these are just some of the opportunities quick-service restaurants can use for their brands.

“We've already harnessed this potential to be able to, make those cross-selling recommendations. These have helped [brands we have partnered with] enjoy a much higher average check, I would say moving forward with more advances in AI within the global ecosystem, including Chad GPT, and LLM and others. I see applications of those coming to help the QSR industry to benefit,” Chirag explained.

Chirag said he also sees a potential for what he calls ‘menu GPT’ to help restaurants react better to seasonal market trends.

“Let's say you want to organise your menu for Christmas. What's stopping you from just entering a command and then the system, using generative AI, to rename dishes to give it a festive feeling or even, work on images so that it can give you a identification of the season festival that's going on? Today through AI tools, you can do scraping of restaurant sentiment online. So let's say there's an item that's trending that your customers are liking, you should know about it. If there's something that customers are saying that is not working well, you should know about it. And all that can enable you to react faster and t0 be able to give customers more quickly what they want,” Chirag said.

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