KFC Singapore celebrates local streetwear scene with new collection
In April, the chain released limited-edition fried-chicken-themed reusable face masks.
KFC Singapore has launched a limited-edition capsule collection, in partnership with local streetwear designer Amos Ananda.
The collection features limited-edition pieces including apparel (a hoodie, a coach jacket, a Hawaiian shirt, tees, shorts, jogger pants) and accessories such as a bucket hat and a tote bag.
This is KFC’s first-ever streetwear collaboration in Singapore. In April, the chain released limited-edition fried-chicken-themed reusable face masks.
“With the success and enthusiastic reception towards KFC masks earlier this year, we saw an amazing opportunity to provide a local designer the platform needed to not only support his business during these challenging times but also help boost the local streetwear scene," KFC Singapore general manager Lynette Lee said in a media release.
“The collection was inspired by the KFC brand that is Always Original – which is also the essence of my brand. It’s such an honour to partner with KFC Singapore to spread the message of celebrating one’s original state of self and owning one’s personality and style through fashion," Amos added.
The collection will be available for pre-orders on the KFC Official Store on Shopee from Aug 9 until stocks last.
