Event News

F&B brands adapt to Gen Z with authenticity and experiences

Influencers and communities should collaborate naturally.

Safe bets are losing bets for the future of QSR brands

Simple categories like sauces are being reimagined as strategic growth levers.

FULL LIST: Winners of the QSR Media Asia Awards 2026

The awards programme also introduced its first Hall of Fame recognition in the Asia Pacific.

Restaurants bet on ‘experience peaks’ to win customer loyalty

Unexpected gestures, even small ones, leave lasting impressions on customers.

Regional scale trumps immediate yield in Asia’s QSR sector

Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.

F&B outlets told to cut energy waste via smarter voltage, cooling management

Optimising voltage, exhaust, and cold rooms are seen as ways to cut energy waste.

APAC QSR leaders shift focus to culture and collaboration in 2026

Growth ranked as the top priority for only a small fraction of leaders.

QSR brands double down on consistency as price increases hit limits across Asia

Frequent pricing swings strain loyalty as consumers tire of ongoing market changes.

Papa Johns scales regional push with localised campaigns and product launches

Collaborations with influencers and brand ambassadors enhance visibility.

Southeast Asia QSRs must brace for tourism-driven demand shifts

The recent decline in Middle Eastern visitors has had a measurable impact on SEA markets.

How CHAGEE turned menu cuts into a growth engine across Asia

At the core of CHAGEE’s strategy is an effort to reposition tea as a lifestyle product. 

Pepper Lunch flags consistency as key hurdle to Asia expansion

It’s prioritising tighter operational discipline over menu expansion.

Why digital ecosystems will decide QSR’s winners in Southeast Asia

QSRs that own first‑party customer data will outperform the rest.

Asian QSRs experiment with bold campaigns

Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.

CEO cites team-building as core restaurant growth driver

Steen Puggard says strong teams improve guest experience, retention, and spending.