Bryan Loo, CEO of Loob Holding.

Loob Holding CEO on why embracing technology is the way to remain competitive

Hear him speak at the QSR Media Asia Conference & Awards 2024.

Loob Holding CEO Bryan Loo will join this year’s roster of leaders who will be speaking at the QSR Media Asia Conference & Awards 2024.

The much-awaited conference for the quick-service and fast-casual restaurant industry is happening on 23 April, at Furama RiverFront in Singapore.

In a quick interview with QSR Media, Bryan shares his initial thoughts on the challenging and competitive fast food industry.

QSR Media: What are some of the interesting trends you've noticed in the past year that QSR leaders should keep an eye out for?

Bryan: Brands launching their own direct-to-consumers application became more critical today than before especially to power omnichannel experiences.

What has been your top challenge for the year and how did you and your brand overcome it?

Consumer buying behaviours tend to change when the economy is facing headwinds and consumers’ wallet is tight. Hence we’ve aggressively built up our top-of-mind position with more limited-time-offer or novelty products to stay relevant and sustain excitement. 

How do you think QSRs could maintain their competitive advantage in a quickly changing landscape? 

Embrace more technology. QSRs can invest in digital ordering platforms, own mobile apps, backend automation and self-service kiosks to enhance convenience and improve the overall customer experience. Additionally, leveraging data analytics and artificial intelligence can help QSRs  personalise customer offerings and optimise operations.

What specific insights do you want to leave the audience in your speaking/panel session?

How we manage to build one of the most vibrant bubble tea brands in SEA - brewing positivity across the region. 

For more information about the event please visit this link or contact Jailen Dy at [email protected].

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