
Loob Holding brings Tealive to Thailand
It plans to open 80 outlets in 10 years.
Loob Holding Sdn Bhd revealed its plan to open 80 outlets in 10 years in Thailand.
Founder and CEO Bryan Loo said it has chosen Restaurants Development Co. Ltd. (RD) to be its master franchisee. RD currently operates over 300 Kentucky Fried Chicken outlets in Thailand.
RD is also a subsidiary of Devyani International Limited (DIL) of India, which is the Master Franchisee for Tealive in India.
Through this partnership with DIL and RD, Loob has made India and Thailand the ninth and tenth overseas markets, respectively, for Tealive.
Loo said Tealive’s growth approach was centred on its scalability. “Our priority is to adapt and expand efficiently by working closely with our local partner, ensuring that our brand resonates with Thai consumers whilst maintaining our commitment to quality and innovation.”