Hooters expands to Taiwan with five new stores
Stores could arrive in Taipei, Kaohsiung, Taichung, Taoyuan, and Tainan.
Hooters of America, LLC announced that a development agreement with Destination Resorts Co., Ltd. to open five new Hooters locations in Taiwan.
Scheduled to open the first of its five locations in Taipei, the brand will be bringing its signature wings, burgers and salads.
“With existing bustling locations throughout Asia, we’ve seen proven demand for Hooters world-famous chicken wings served with iconic Hooters Girl hospitality,” said Gary Murray, CEO, Destination Resorts Co., Ltd.
“Our expansion into Taiwan, a country with a robust economy and strong recognition of the Hooters brand, will open opportunities to serve an expanded customer base with this iconic concept.”
The Taiwan development agreement builds on a previous 30-location Southeast Asia development agreement between Hooters and Bangkok-based international franchisee, Destination Resorts. Earlier this year the franchisee opened two Thailand locations, the largest international Hooters location, Hooters of Pattaya, as well as the fourth Thailand location, Hooters of Nana. It also recently opened the first ever location for Hooters in Hong Kong. The franchisee plans to open an additional four new locations this year: Hooters of Samui in Thailand; Hooters of Manila Eastwood in Philippines; Hooters of Marina in Singapore; and Hooters of Phnom Phen in Cambodia.
“Destination Resorts continued expansion into new markets throughout Asia is a key part of our robust path for expansion, with more than 100 commitments for future development from franchisees throughout the world,” said Mark Whittle, senior vice president of global development, Hooters of America.
“With their proven success and wealth of hospitality and restaurant industry experience, Destination Resorts has proven to be an excellent steward of the Hooters brand and a testament to the opportunities that Hooters presents as one of the most recognized casual dining brands.”
The new locations will incorporate the latest design features that deliver the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience.
