, Singapore

KFC Singapore leans in on indulgence with with #SorryNotSorry campaign

The series of ads celebrate the chain’s Cheesy Zinger Double Down and a ten-day only Triple Down burger.

KFC Singapore announced the launch of its #SorryNotSorry campaign, a series of short ads promoting the chain’s bunless Cheesy Zinger Double Down and limited-time Triple Down burgers.

In partnership with brand and creative agency The Secret Little Agency (TSLA), the four videos showcase the indulgent items, “remind[ing] Singaporeans to break free from the expectations of diets, buns and all, and embrace the challenge of doing things differently,” the chain explained in a media release about the initiative.

“At KFC, we’re unafraid to push the needle and to go beyond the expectation of our fans,” said KFC Singapore senior director for marketing and food innovation Juliana Lim. “It is important for us as a brand to walk the walk and bring to the table new, refreshing and tasty offerings that bring to life our commitment for finger licking good food.”

“We wanted fans to feel empowered to say #SorryNotSorry to the things that stop them from living their lives unabashedly,” added Min Ng, TSLA’s general manager. “The KFC brand is not only fun and playful, but it’s full of the unexpected and that’s what we want to drive through with this campaign, taking things to the next level.”

The KFC Cheesy Zinger Triple Down will be exclusively available for 10 days only from 24 June to 3 July, the chain said.

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