GOPIZZA opens first container model format in Bangalore
The brand plans to alot up to 15% of its expansion strategy with this model.
GOPIZZA has opened its first ‘container-model’ outlet in Bangalore located at LITBOX, Whitefield.
The outlet is housed within a compact 150 sq ft container to maximise space efficiency whilst preserving its comforting and rustic atmosphere. It is also a throwback to GOPIZZA’s roots when it began as a food truck in Seoul, South Korea.
According to GOPIZZA India CEO Mahesh Reddy, the container model presents the same versatile business setup, ranging from 50 sq ft to 1000 sq ft.
“It also aids as a cost-effective approach to strategically combat the rising real estate prices and space constraints in tier 1 cities. As GOPIZZA aims to reach its 100-outlet mark by the end of 2024, container models will play a pivotal role in achieving this milestone on time,” Mahesh Reddy, CEO, of GOPIZZA India.
The space-optimized, economical and minimalistic approach of a container outlet allows GOPIZZA to explore various locations and experiment with untapped, revenue-generating areas, giving this model an edge over brick-and-mortar stores.
In addition, container outlets significantly reduce the initial store setup costs, the capital expenditure, as well as streamline the setup process. The rapid setup of the container outlet takes only three to five days compared to the two to three months typically required for traditional brick-and-mortar outlets.
GOPIZZA said it plans to focus 10% to 15% of its expansion strategy on container outlets, targeting a time frame of one year to establish its presence in 15 cities across India.
Reddy said the container model has a life expectancy of around 10 years, ensuring sustained operational integrity that aligns with GOPIZZA's commitment to sustainable growth.
