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69% of Singaporeans say hospitality venues should decline unvaccinated guests
Locals are now prioritising health and safety more than anything.
More than two-thirds (69%) of Singaporeans believe that hospitality venues like restaurants, bars, cafes, and hotels, should be able to decline unvaccinated guests, research by SevenRooms revealed.
According to the research, this is likely because 55% of locals prioritise health and safety more than anything.
Apart from wanting hospitality venues to refuse unvaccinated guests, Singaporeans also expect these places to leverage technology to minimise contact between people (42%), use technology that enables guests to book a reservation or join a waitlist before arrival (37%) and offer direct delivery and or collection options (35%).
So far, 39% of Singaporeans believe these expectations are being met by hospitality venues, saying restaurants, bars, cafes and hotels now provide safer, more technologically-advanced experiences.
Advanced technologies and safer stays aren’t the only factors to keep clients coming back to hospitality venues, according to SevenRooms.
Singaporeans said they will be encouraged to visit restaurants, bars, cafes, and hotels more often if there are attractive discounts and promotions (65%).
A complimentary drink or appetiser during their visit (38%), discount code or promotion for a future visit (48%), loyalty rewards or perks for visiting regularly (46%), and government-sponsored vouchers (46%) could also push Singaporeans to visit hospitality venues again, according to the study.
“With great change comes great opportunity. Exceeding customer demands on the things that matter most to them is what sets good hospitality venues apart from the great. Beyond prioritising health and safety, venues must offer technology such as contactless menus or mobile orders and pay to minimise contact between people,” Paul Hadida, General Manager APAC at SevenRooms, said.
“In addition, digital technologies for guests to make reservations and join online waitlists is another way to stand out from the competition to give guests the tech-driven experiences they expect. If venues can adapt accordingly, there’s reason to be optimistic,” Hadida added.
