CHAGEE unveils new identity as it hits 8-year milestone
The company introduced a redesigned cup inspired by the Ancient Tea Horse Road.
CHAGEE marked its eighth anniversary with a new visual identity and an expanded global strategy.
The company introduced a redesigned cup inspired by the Ancient Tea Horse Road and highlighted its recent Nasdaq listing.
The updated design incorporates elements referencing tea heritage and cultural exchange: a rose and tea tree symbolise craftsmanship and growth, whilst a horse and sailing ship evoke travel and trade.
A surrounding constellation represents the global reach of tea culture and its connection across generations.
The anniversary theme, "From 8 to Infinity," emphasises CHAGEE’s expansion and ongoing mission to bring traditional tea experiences to a wider audience.
By 2025, the brand had surpassed 7,000 stores worldwide, including new locations in the Asia Pacific and the United States.
To mark the milestone, CHAGEE plans anniversary events, pop-ups, and limited-time promotions, with details to be announced on local social media channels.
