In Focus
FRANCHISING | Staff Reporter, Korea

Starbucks Coffee Korea Co. opens flagship store in Central Seoul

The Jongro store features a “Grand Bar” measuring 82 feet, making it the largest stand-alone bar at any Starbucks across South Korea.

Located in Jongro Tower, with more than 900 residents, the store sits between two of the Tower’s floors covering over 1,000 square meters (11,000 square feet). 

Beyond the Grand Bar, a triangular bar, on the second floor , the space also offers a space known as the Coffee Stage, for a more personalized and intimate coffee experience with Starbucks baristas. In addition, specially-designed seating zones, inspired by the six commonly traded goods among Koreans during the Chosun Dynasty, provide comfortable seating for large groups.

Starbucks Coffee Korea CEO S.K. Lee said, “The Jongro store represents the 19-year coffee journey we’ve been on with Korean customers. We are pleased to create a place which pays respect to our Korean heritage while elevating the coffee retail experience customers have come to expect of Starbucks.”

“We are committed to innovating the Starbucks Experience to meet the expectations and needs of our customers and are proud to bring our Korean customers closer to our coffee and partners (employees) than ever before,” said Mark Ring, president of Starbucks Asia Pacific. 

The beverage menu at the Jongro store includes nearly 100 handcrafted customized beverages. The Teavana teas, as well as the Starbucks Reserve Origin Flight and Reserve Brew Comparison tasting experiences, can only be found at the Jongro store.

In addition, more than 60 locally-sourced food items are available, including seven various rice dishes such as a Cactus rice ball with beans and sweet potato, as well as light meals and snacks, and can be found only at this location.

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