FRANCHISING | Staff Reporter, China

Urban Tea plans to roll out more stores in China

The brand will expand to 28 stores initially.

Urban Tea announced it will roll out more stores in China by next year.

The expansion will be through a combination of franchise partnerships and own store openings.

Last October, Chinese beverage and baked-goods retailer Urban Tea set up a subsidiary company Shanghai Ming Yun Tang Tea, which controls Hunan Ming Yun Tang Brand Management Co (Hunan MYT), to focus on catering, along with health, training, retail and wholesale.

Hunan MYT will operate stores under three brands: Buoyance Manor, Your Ladyship Tea and Meet Honey.

The company says it has established a research-and-development centre and will place an emphasis on seasonal research and product development, by picking fresh fruits, using seasonal tea, and using in season grains.

“Our professional operations and R&D teams have many years of industry experience. We desire to make every product uniquely impressive to our customers, and bring consumers fresh, healthy and beautiful food and beverages,” Urban Tea CFO Kan Lu said.

Currently, the company operates seven stores in Hunan province branded Buoyance Manor, along with a tea shop in Changsha Youyou Township.

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