Plant-based steak to roll out across Pepper Lunch outlets in Indonesia
The chain will utilise one of Green Rebel Foods’ latest products.
Over 50 Pepper Lunch outlets in Indonesia will be rolling out two meatless menu items using a plant-based steak made by Jakarta-based startup Green Rebel Foods.
The chain will be using the plant-based meat company’s Beefless Steak, launching on June 28, along with their signature black pepper sauce, and will be priced even lower than its animal-based steaks.
“Boga’s vision is to enrich the dining and culinary experiences in Indonesia, so of course, the addition of [a] plant-based menu at Pepper Lunch is very relevant and in line with our vision. I think our partner – Green Rebel – has succeeded in developing an innovative plant-based steak that is as satisfying as animal protein-based products,” said Kusnadi Rahardja, president director of Boga Group, which operates the brand in Indonesia.
Green Rebel was founded by Max Mandias and Helga Angelina, who also founded Burgreens, a plant-based eatery chain in Indonesia. Aside from the Beefless Steak, created out of shiitake mushrooms, they also launched a Chick’n Steak produced from soy protein last June 15.
ABUBA Steak, which has 29 outlets across Indonesia, also unveiled eight vegan and vegetarian menu items featuring the brand’s new steaks.
Apart from the two restaurant brands, the Beefless Steak will be available for consumers to purchase via retail on Green Rebel’s website and at Burgreen stores starting June 15 with the Chick’n Steak landing on shelves in July. Later this month, the products will also roll out across three Indonesian supermarket chains.
Photo credit: Pepper Lunch Indonesia Facebook
