Deliveroo and Food from the Heart partner to raise S$130k for hunger in Singapore
An in-app feature allows users to donate for the campaign.
Deliveroo has extended its partnership with Food from the Heart (FFTH) to raise S$130,000 to combat hunger in Singapore, as part of its global Full Life campaign. Customers using the Deliveroo app in Singapore can donate to FFTH’s Community Food Pack programme by rounding up their bills at checkout.
Deliveroo will match the first S$20k of donations. Alongside the in-app fundraising initiative, Deliveroo employees will volunteer for the charity by committing to 100 hours of Community Food Pack distribution across various neighbourhoods in May. Deliveroo has raised over S$200k for FFTH across the last three years, supporting approximately 8,000 beneficiaries.
The partnership extension is part of a global effort by Deliveroo to provide four million meals to its charity partners worldwide. Customers in all 10 international markets will be able to donate via the app, with proceeds going to charities fighting hunger and poverty. Deliveroo’s Full Life campaign seeks to support local communities by delivering food to those in need.
Food inflation has become a growing concern in Singapore, with hawker food inflation rising to a 14-year high of 8.1% in December 2022, according to data from the Department of Statistics. Core inflation rose to 5.5% in January 2023, the highest since November 2008.
“At Deliveroo, we want to be a force for good in the communities in which we work, and I am pleased we are expanding our partnership with Food from the Heart to support beneficiaries with Community Food Packs that can cater 43,000 meals. We have set an ambitious target of providing 4 million meals to our charity partners across the globe. Together with our fantastic customers, restaurant and grocery partners, and riders we want to play our part in helping to tackle food insecurity and hunger in Singapore and around the globe,” Jason Parke, General Manager at Deliveroo Singapore, said.