News
Starbucks Korea brings baseball to menu in KBO partnership debut
Starbucks Korea brings baseball to menu in KBO partnership debut
Leading the lineup is Baseball Maesil Green Tea.
Texas Chicken Singapore unveils limited-time Chef Bob Ayam Percik
It will be available from 2 April to 13 May.
Subway charts next chapter in Taiwan with Yellowstone deal
Yellowstone will manage and develop all Subway locations in the country.
Reborn Coffee opens first flagship in Shenzhen’s Tencent campus
The company said the opening is a key step in its China expansion plans.
F&B brands adapt to Gen Z with authenticity and experiences
Influencers and communities should collaborate naturally.
Safe bets are losing bets for the future of QSR brands
Simple categories like sauces are being reimagined as strategic growth levers.
Restaurants bet on ‘experience peaks’ to win customer loyalty
Unexpected gestures, even small ones, leave lasting impressions on customers.
Regional scale trumps immediate yield in Asia’s QSR sector
Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.
F&B outlets told to cut energy waste via smarter voltage, cooling management
Optimising voltage, exhaust, and cold rooms are seen as ways to cut energy waste.
APAC QSR leaders shift focus to culture and collaboration in 2026
Growth ranked as the top priority for only a small fraction of leaders.
Health-conscious trends steer product development in F&B companies
Plant-based and functional foods are growing fast.
QSR brands double down on consistency as price increases hit limits across Asia
Frequent pricing swings strain loyalty as consumers tire of ongoing market changes.
Papa Johns scales regional push with localised campaigns and product launches
Collaborations with influencers and brand ambassadors enhance visibility.
Southeast Asia QSRs must brace for tourism-driven demand shifts
The recent decline in Middle Eastern visitors has had a measurable impact on SEA markets.
How CHAGEE turned menu cuts into a growth engine across Asia
At the core of CHAGEE’s strategy is an effort to reposition tea as a lifestyle product.
Social Media Wrap: Genki Sushi Singapore's loyalty benefits; Dunkin Philippines launches new collectible; Burger King Malaysia unveils new Korean inspired burger
Find out what QSRs have been up to on social media this week.
Weekly Global Wrap: Sonic overhauls drinks menu; KFC unveils pickle-themed menu; Chipotle rolls out a new sauce.
Here is a summary of the most interesting QSR news stories of the week globally.
